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The Adventure Entertainment Cos. LLC / Experiential Design
Concept Design for Mystery Trail, in forested setting near Beijing, China.

Concept Design for Mystery Trail

01.10.2022 all Adventure Entertainment Cos. News, Event Producer, Experiential Design, Location-Based Entertainment Consultants, Media Producer, Place Technologies, Project Consultants for China, Rapid Prototyping, Site Planner

Concept design for mystery trail, in a forested setting, as part of location-based entertainment programming at mixed-use regional center.   The densely-planted forest is the format for a small “pocket park” situated at or about a “river walk” within this destination project.  All manner of technologies and audience show theatrics are part of the forested Mystery Trail.    Like all parts of the project, the Forest Mystery Trail is a beautiful place, with the breeze carrying the smells of flowers and the woods, along with programmed experiential aromatics.

 

We envision this to be a mysterious forest of spirits, a place of curious circumstances and puzzles to be contemplated and solved – a cognitive trail for all areas.   An alternative for such an area in exploration may be a “sculpture garden” featuring highly creative kinetic works of national and international sculptures.

 

Posted information and images regarding this assignment are limited at client’s request.  This concept design for mystery trail was prepared as part of our experiential design consultant input to project master planning.

 

Prepared by China Fortune Land Development at Guangyang Town Center.  At one time, CFLD was among the largest industrial and commercial real estate developers in China.  This article reposted from prior version.

 

 

Concept Design for Mystery Trail

The forested Mystery Trail at Guangyang Town Center, in concepting.

 

exploration of mall redevelopment for entertainment use in Niagara Falls region.

Mall Redevelopment for Entertainment

01.11.2020 Adventure Parks & Extreme Venues, Experiential Design, Family Entertainment Center Consultants, Location-Based Entertainment Consultants, Malls and Shopping Center Consultants, Mixed-Use Development Consultants, Project Consultants for North America, Rapid Prototyping, Redevelopment Project Consultants, Retail-Entertainment Consultants

AEC was retained by this regional mall owner to explore the mall’s redevelopment for entertainment use, in Niagara Falls (New York).  As the design consultant for the project, we considered all manner of repurposing options that could best utilize the existing physical configuration and infrastructure of the shopping center.

 

The starting point established by client Cocov Destinations, was to provide an all-weather “participatory sports” and recreation facility, serving league and sports club enthusiasts of all age groups.  One competitive advantage for the property was the substantial grounds at or about the former shopping center and the potential for using additional nearby land also owned by the developer.

 

Formerly operated as the Summit Mall, the newly-dubbed Niagara International Sports & Entertainment Center (“NISE Center”) transforms a derelict 850,000-square foot shopping mall into a world-class sports facility.   More than 900,000 annual visitors are estimated to participate in or view the athletic functions currently committed in the facility’s first years.  This estimate includes the athletes, coaches, friend s, families and other walk in event related (coaches, administrators etc.) traffic.  The attendance number is expected to increase as additional leagues and events are booked.

 

Confidential – At client request, the rapid-prototyping (previsualization) image for this exploration of mall redevelopment for entertainment use, includes limited details only.   Shown below, a view of the defunct mall prior to commencement of revitalization effort by Cocov Destinations.    Note – this is an update to a prior post.

 

 

Defunct regional shopping mall, slated for redevelopment.

Immersive environment designers - project experiential design consultants

Conceptual Design for Travelling Exhibit

01.05.2019 Experiential Design, Location-Based Entertainment Consultants, Traveling Exhibits and Pop-Up Stores

aec   Performance Exhibits, LLC  |  Conceptual design for travelling exhibit, about American football.   The “big idea” for this exhibit focuses on the sport’s role in American culture and history, its traditions, youth participation, and the sports technology involved in making the sport safer for players.

 

The design includes 10 freestanding immersive modules gathered around a central gathering area.   An augmented reality overlay was integrated with the experiential design, to allow exhibit guests to customize their exhibit experience.   A popular licensed intellectual property (brand) was identified as a promotional tactic, and several national youth sports sanctioning organizations signed on as strategic partners.  The freestanding modules were intended for flexible arrangement, all or in part, allowing for different kinds of display environments.

 

The exhibit is intended for roll-out among U.S. museums and science centers.  The conceptual design for travelling exhibit is a first such product among a portfolio of planned travelling and pop-up exhibits for museums.

 

Illustration work shown here is a product of aec‘s Rapid Prototyping unit, combining feasibility results with preliminary project scaling, layout, and overall guest experiential design – created to assist Ownership group in confirming design intent and project budgets.

 

Conceptual Design for Travelling Exhibit

Graphic for ideation session to support experiential design for travelling museum exhibit.

 

China - Hong Kong project consultants - mixed-use development consultants

Design Consultants for Mixed-Use Re-Design

10.12.2018 Design Charrette Facilitation, Experiential Design, Mixed-Use Development Consultants, Project Consultants for China, Retail-Entertainment Consultants

Zhejiang Nongdu Agricultural Products Co., Ltd.  |  Acted as project experiential design consultants for a planned mixed-use facility located at the southwest quadrant of Desheng Expressway and Quishi Expressway in Hangzhou (“Project”), a development by Zhejiang Nongdu Agricultural Products Co., Ltd. (“Owner”).   Hangzhou is in Zhejiang Province.

 

Provided owner with an approach to redesigning the project based upon guest experiential scripting and likely feasibility parameters, including optimal placement of demand-driver (footfall) anchors in the vertical environment.

 

 

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