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Ideation charrette for mixed-use redevelopment in Xi'an, China.

Ideation Charrette for Mixed-use Redevelopment

With a major Xi’an-based development company, we convened a several-day ideation charrette for mixed-use redevelopment of a land assembly in Xi’an, China.   The core focus of the session was property at Shaanxi Weiyang Lake, a unique water body in metropolitan Xi’an.   The Xi’an prefecture’s Weiyang District is one of 11 urban districts of in Xi’an, which is the capital city of Shaanxi Province in Northwest China.

 

This project ideation charrette for mixed-use redevelopment included the client’s development team (Shirong Investments, the Xi’an World Financial Group, and its affiliates) and additional location-based entertainment consultants based in China.   In addition to the site’s physical development potential and market factors, the charrette also included consideration of the PRC’s national tourism strategy, PRC statistical tourism data, Xi’an’s cultural identify, and likely changes in PRC strategies for preferred in-country travel destinations.   As part of the process, the charrette team toured shopping districts, cultural areas, existing tourism destinations, and the sites for expected competitive offerings.

 

The Xi’an region is known to many for its archaeological sites situated outside the core metro area, including Bingmayong (the “Terra Cotta Army”), where thousands of life-size, hand-molded figures were discovered buried with Qin Shi Huang – the first emperor of China.   Xi’an was also a major departure point for the Silk Road, a network of caravan routes that in ancient times connected China with countries in the Mediterranean and greater Europe.

 

This is an update to a previously posted article.

Concept Design for Mystery Trail, in forested setting near Beijing, China.

Concept Design for Mystery Trail

Concept design for mystery trail, in a forested setting, as part of location-based entertainment programming at mixed-use regional center.   The densely-planted forest is the format for a small “pocket park” situated at or about a “river walk” within this destination project.  All manner of technologies and audience show theatrics are part of the forested Mystery Trail.    Like all parts of the project, the Forest Mystery Trail is a beautiful place, with the breeze carrying the smells of flowers and the woods, along with programmed experiential aromatics.

 

We envision this to be a mysterious forest of spirits, a place of curious circumstances and puzzles to be contemplated and solved – a cognitive trail for all areas.   An alternative for such an area in exploration may be a “sculpture garden” featuring highly creative kinetic works of national and international sculptures.

 

Posted information and images regarding this assignment are limited at client’s request.  This concept design for mystery trail was prepared as part of our experiential design consultant input to project master planning.

 

Prepared by China Fortune Land Development at Guangyang Town Center.  At one time, CFLD was among the largest industrial and commercial real estate developers in China.  This article reposted from prior version.

 

 

Concept Design for Mystery Trail

The forested Mystery Trail at Guangyang Town Center, in concepting.

 

China - Hong Kong project consultants

Master Plan Revisions – Raleigh Studios Wuxi

aec  Raleigh Studios  |  Conceptual plan for film studio layout, in support of overall campus master planning by operator, Raleigh Studios.   The site plan included a backlot studio attraction as a draw for visitors.

 

Confidential – At client request, the rapid-protoyping image shown here includes limited details only.  Illustration work shown here is a product of aec‘s Rapid Prototyping Unit, combining feasibility results with preliminary project scaling, layout, and overall guest experiential design – created to assist Ownership group in confirming design intent and project budgets.

 

 

 

 

 

China - Hong Kong project consultants - mixed-use development consultants

Design Consultants for Mixed-Use Re-Design

Zhejiang Nongdu Agricultural Products Co., Ltd.  |  Acted as project experiential design consultants for a planned mixed-use facility located at the southwest quadrant of Desheng Expressway and Quishi Expressway in Hangzhou (“Project”), a development by Zhejiang Nongdu Agricultural Products Co., Ltd. (“Owner”).   Hangzhou is in Zhejiang Province.

 

Provided owner with an approach to redesigning the project based upon guest experiential scripting and likely feasibility parameters, including optimal placement of demand-driver (footfall) anchors in the vertical environment.

 

 

China - Hong Kong project consultants - mixed-use development consultants

Conceptual Planning – Guangyang Town Center

China Fortune Land Development Co., Ltd.  |  As retail-entertainment consultants, we provided a master land use plan with tenanting mix, potential tenant roster, and district anchoring, for planned town center at Guangyang master-planned new town.  Located near the new regional airport to serve Greater Beijing. Components of the master plan included a destination retail outlet mall, hotels, a retail-entertainment district, and attractions.

 

An overall strategic marketing approach and big idea was the organizing foundation for the concept, that included retail formats, hotels, a resort with indoor water park, attractions and themed entertainment, and other destination activities.

 

Confidential – At client request, the rapid-prototyping image shown here includes limited details only.

 

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