Viacom Consumer Products Licensing / CBS | Ideation and preliminary design for new licensed gaming zone. The licensing concept features the “Hollywood Squares” American television game show brand. Each of the branded slot machines within the zone integrate for an intermittent “show” along with some interactive features. The zone concept does not change the odds of individual machines.
Marvel Entertainment | Prior to its current ownership, AEC was appointed licensee for to-be-developed location-based entertainment concepts.
TV Land Restaurant Corp. / Paramount Licensing | As immersive environments designers, we provided big idea exploration, guest experience ideation, and experiential design for potential branded restaurant attraction based upon the TV Land brand. TV Land is a Viacom-owned brand. The TV Land Restaurant concept is one of many immersive experience venues explored for deployment in the burgeoning location-based entertainment industry.
In association with Walker Group CNI.
Ideation and experiential design for potential Paramount location-based entertainment venue to provide immersive brand-themed experience for major entertainment studio. Work included particular attention to “bigger than you” attractions signage design to mark the facility.