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Experiential Design

Project experiential design consultants for the Real Estate, Resorts, and Entertainment industries
Scripting the Guest Experience

We act as project experiential design consultants for real estate, hotel and resort, and location-based entertainment facilities.  Experiential design is about exploring what people “get to do” when they arrive at an out-of-home experience, and scripting how these activities might be offered an unfold.   Sometimes sequentially, sometimes more ad hoc.


Scripting is a valuable process; seeing the experience from a customer’s point-of-view, in as many dimensions as can be identified.   And in addition to sights, sounds, smells, temperature, wind conditions, sun/shade, personal security, comfort factors, and the like, there is also how these experiential factors relate to each guest’s expectations.   Sometimes we work with regard to facility repurposing and sometimes related to design input for to-be-built developments.


There are ever-increasing options for a consumer in their leisure-time, there is much more to be done in meeting and exceeding expectations.   With social media allowing instant reviews by any consumer at any moment, getting it right every time is the order of the day.   As well, project experiential design consultants are addressing factors in creating places that encourage wellness, particularly at senior facilities.

Project Experience
Related Design Matters
Additional Examples as Project Experiential Design Consultants
  • - project experiential design consultants
    “Living Stories” Remain Compelling for Audiences

      The opportunities for variation and program alternatives within the “living history” type of “edutainment” are substantial.  Consider just a......

  • casino gaming consultants - - project experiential design consultants
    Black Hawk Master Plan

    Analysis of potential gaming resort expansion possibilities, through development of additional properties in vicinity of current operation. Work included experiential......

  • REI's New Product Impact Standards
    Children’s Cognitive Trail

    As project experiential design consultants, Adventure Entertainment is designing a cognitive trail program as part of a retail-entertainment district.   Primarily......

  • CityWalk Jurong – Singapore

    NBCUniversal Parks & Resorts Group  |  Experiential design, product concepting and tenanting (leasing) strategy for proposed Universal Studios CityWalk in......

  • Concept Design for Mystery Trail, in forested setting near Beijing, China.
    Concept Design for Mystery Trail

    Concept design for mystery trail, in a forested setting, as part of location-based entertainment programming at mixed-use regional center.   The......

  • location based entertainment consultants - project experiential design consultants
    Conceptual Design – Base Camp Jurassic

    Cocov Destinations /Kokoro Exhibits  |  Illustration work shown here is a product of aec‘s Rapid Prototyping Unit, combining feasibility results......

  • Conceptual Design for Sports Bar Restaurant
    Conceptual Design for Sports Bar Restaurant

    Conceptual design for sports bar restaurant with interactive media display walls and customer interactive games and contests.  A focus of......

  • Immersive environment designers - project experiential design consultants
    Conceptual Design for Travelling Exhibit

    aec   Performance Exhibits, LLC  |  Conceptual design for travelling exhibit, about American football.   The “big idea” for this exhibit focuses......

  • China - Hong Kong project consultants - mixed-use development consultants
    Design Consultants for Mixed-Use Re-Design

    Zhejiang Nongdu Agricultural Products Co., Ltd.  |  Acted as project experiential design consultants for a planned mixed-use facility located at......

  • casino gaming consultants
    Gaming Resort Master Plan – Las Vegas

    aec   Confidential Client  |  As casino gaming consultants for the conceptual master planning of 70-acre destination resort just off the......

  • Living History Programming at Attraction Venue

    Living history programming at attraction venue as part of a re-purposing exploration and financial valuation, for the ownership group for......

  • project experiential design consultants
    Loveland Church New Campus

    Cascade Events LLC, an affiliate of Loveland Church  |  At the time of its visioning, Ontario Arena is envisioned as......

  • exploration of mall redevelopment for entertainment use in Niagara Falls region.
    Mall Redevelopment for Entertainment

    AEC was retained by this regional mall owner to explore the mall’s redevelopment for entertainment use, in Niagara Falls (New......

  • Location-based entertainment consultants and designers - project experiential design consultants
    Water Attractions at Adventure Park LBE

    Ideation and exploration of a series of water play opportunities for implementation at Recreation Resort with Adventure Park, as well......

Project Experiential Design Consultants

Contact us for more information, we'll enjoy hearing from you.