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Ideation charrette for mixed-use redevelopment in Xi'an, China.

Ideation Charrette for Mixed-use Redevelopment

With a major Xi’an-based development company, we convened a several-day ideation charrette for mixed-use redevelopment of a land assembly in Xi’an, China.   The core focus of the session was property at Shaanxi Weiyang Lake, a unique water body in metropolitan Xi’an.   The Xi’an prefecture’s Weiyang District is one of 11 urban districts of in Xi’an, which is the capital city of Shaanxi Province in Northwest China.

 

This project ideation charrette for mixed-use redevelopment included the client’s development team (Shirong Investments, the Xi’an World Financial Group, and its affiliates) and additional location-based entertainment consultants based in China.   In addition to the site’s physical development potential and market factors, the charrette also included consideration of the PRC’s national tourism strategy, PRC statistical tourism data, Xi’an’s cultural identify, and likely changes in PRC strategies for preferred in-country travel destinations.   As part of the process, the charrette team toured shopping districts, cultural areas, existing tourism destinations, and the sites for expected competitive offerings.

 

The Xi’an region is known to many for its archaeological sites situated outside the core metro area, including Bingmayong (the “Terra Cotta Army”), where thousands of life-size, hand-molded figures were discovered buried with Qin Shi Huang – the first emperor of China.   Xi’an was also a major departure point for the Silk Road, a network of caravan routes that in ancient times connected China with countries in the Mediterranean and greater Europe.

 

This is an update to a previously posted article.

Rapid Concepting – Waterfront Recreation Repurposing

aec  Big idea exploration, ideation, and preliminary conceptual design, for redevelopment (regeneration) of major waterfront recreation district in Toronto, Canada.   The unusual setting and waterfront access provided opportunities for real submarine tours of a faux sunken city, along with dive experiences and training.   The submarine experience is based on an old aec concept explored for an offshore platform in North Miami.

 

Posted information and images regarding this assignment is limited at client’s request.

 

 

 

Location-based entertainment consultants' experience at The Zone.

The Zone at Glendale Galleria

Donahue Schriber  |  A zone dedicated to Gen-Y shoppers was created for an under-performing 2nd level area of Glendale Galleria. The Galleria is a major regional shopping center serving the greater Los Angeles area.

 

Guest experience programming was created for this 18,000 sq.ft. area, including tenanting recommendations, multi media displays, a private commercial network, vending installations, and other elements.  Work also included preparation of the initial programming grid for Z tv private network, implementation of a sponsorship plan, and installation of the show system.

 

Programming objectives for The Zone, included: 1) create a retail-entertainment district and social destination for Gen-Y consumers; 2) mesh merchandising and operation with Gen-Y sensibilities; 3) offer unique retail concepts targeted to Gen-Y shoppers; 4) program for ever-changing calendar of activities; 5) hard wire The Zone to media and the Internet; 6) ensure that The Zone is comfortable and enticing, with gathering spots the encourage extended length of stay.

 

Client: Donahue Schriber, now General Growth Properties. Work completed in collaboration with Walker Group CNI.

 

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