We act as tourism destinations – strategy consultants, supporting the efforts of public and private sector clients in using the visitor industry as a means to foster local economic development. Most of work in this regard is with tourism destination objectives as part of related objectives or overall goals of which tourism development is a part.
Establishing and enhancing visitor destinations starts with a realistic evaluation of a community’s travel and tourism assets including the latent opportunities that may come to play if fostered by strategic tactics and incentives. Based upon this assessment, rigorous analysis of regional visitor patterns follows and a careful evaluation of the “instantaneous demand” that exists and potential market share (capture) possible given competition.
Consumers have many options for how they use their leisure-time so it is important to conduct this analysis with significant scrutiny. We call this “guest trip motivation,” a quantitative and qualitative our co-founder developed at Universal Studios for just these purposes. We have found this methodology helpful in pursuing our work as tourism destination strategy consultants.