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Marne-la-Vallée Master Plan

Marne-la-Vallée Master Plan

The Marne-la-Vallée master plan was part of an overall new town economic development plan to relieve urban development pressures on Paris.  Our work noted here was conducted by a predecessor company in which our co-founder was a partner.   Our work in connection with the Marne-la-Vallée master plan included the land use planning and strategic business planning support for client Walt Disney Co.

 

The strategic business planning work included product concepting and financial analysis for various sections of the master land use plan, including specific feasibility issues raised by client’s  strategic planning department.  Work performed also included overall land development consulting analysis such as land residual valuations – a means of depicting build-out value for various master plan and build-out scenarios, as well as financial studies of alternative routings of planning golf course facilities.

 

Marne-la-Vallée is a new town, an economic development strategy for the greater Paris region of France.   It is about a 50-minute drive (by auto) from the center of the Marne-la-Vallée new town master plan which includes Paris Disneyland, over to central Paris (at or about Pont Neuf).   By metro the trip is about one-half the time by automobile.  The Marne-la-Vallée project was one of five new towns envisioned in the early 1960’s, and emerged among these other concept new towns as the largest.

 

The new town was intended to take some of the urban development pressure away from Paris and place a new focus in a new location.  Paris Disneyland was the business “anchor” for propelling the start and growth of the new town region.   From a population of Marne-la-Vallée has a current population of more than 280,000 residents.  The Marne-la-Vallée master plan called for a potential of 500,000 residents at full build-out.

 

Other major institutions that located in this new town include Université Paris-Est Marne-la-Vallée and École des Ponts ParisTech, among numerous others.  The Descartes Cluster is also situated in Marne-la-Vallée new town, the largest concentration in France of research centers (50+), higher education organizations and businesses involved in green technologies and city sustainability.

 

The master planning process for Paris Disneyland (then Euro Disneyland) was comprehensive and wide-ranging. Disney’s overall project included master-planning of a major regional theme park and themed entertainment district in the vicinity of the theme park.

Asset Management Consultants - shopping mall

Tri-City Shopping Center – Owner’s Rep

A+O Properties, Inc. (Los Angeles)  |  Owner representative, tenant leasing rep, and property manager for community shopping center in Redlands, California.  Work included owner representation to other investor groups and anchor tenants involved with center ownership.  Self-administered property inspection services and tenant lease audit matters.

 

StoneCreek’s work included the preparation of redevelopment plans for this major Inland Empire region property, a plan that envisioned a mixed-use district dubbed, “Redlands Marketplace.”  Shown below, the facility’s owner’s at the time reviewing redevelopment plans.  A unique feature of the great value for the property is the more than 1-mile of north-facing interstate highway frontage bordering the northern boundary of the Tri-City shopping center property.  Interstate 10 is one of the primary routes to and from Southern California mountain and desert recreation areas, ski areas, Palm Springs, and the like.

 

 

 

Project Conceptual Site Planning

Tongue River Reservoir RV Campground

aec   North Cheyenne Tribe  |  Feasibility study and rapid-prototyping conceptual design for RV park section of planned adventure park, exploring recreational vehicle amenities associated with the park.   Situated in a portion of a major tribal landholding at or about the Tongue River Reservoir.

 

Illustration work shown here is a product of aec‘s Rapid Prototyping Unit, combining feasibility results with preliminary project scaling, layout, and overall guest experiential design – created to assist Ownership group in confirming design intent and project budgets.

 

 

 

project feasibility consultants.- mixed-use development consultants

Mixed-Use Development Plan – Rebecca’s Landing Town Center

VFW Companies, Inc.  |  Acting as a retail-entertainment consultant, StoneCreek Partners provided master planning support to this mixed-use district proposed for Panama City Beach, Florida, including tenant mix, leasing strategy, and hotel branded products.

 

StoneCreek Partners provided conceptual design, market analysis, tenanting, and leasing plan preparation in support of this master-planned regional center. for the region that simply does not now exist. A planning issue in the conceptual plan was how to strengthen the connection between Big Box retailers, specialty Retail, and Restaurant Row districts that comprise the downtown area of the plan.

 

Rebecca’s Landing mixed-use district is envisioned to feature a top line-up of restaurants in Panama City Beach and the Bay County region, with the restaurants situated overlooking Lake Rebecca. Each of the restaurants share terrific views of the end-of-evening sound-and-light show that emanates from the center of the lake.

 

View of the waterfront at Mercado del Lago shopping center C-Store Fuel Station in Orange County

Mercado del Lago Shopping Center

Santa Margarita Co.  |  Leasing plan and financial analysis for planned shopping center in Rancho Santa Margarita, California.   A focus of the financial work was ongoing evaluation of various tenant leasing deals and their impact upon overall project investment yield.   Anchor tenants, in-line tenants, the ancillary pad tenant (a c-store fuel station), were each review as negotiations proceeded.

 

Extensive financial analysis was prepared in collaboration with client organization’s CFO, in tandem with ongoing land use master planning and experiential design efforts for this town center facility in the heart of this highly-successful master-planned community.

 

The City of Rancho Santa Margarita is a result of a handshake land deal where James C. Flood and Richard O’Neill, Sr. purchased the property and later, O’Neill deeded his land holdings to his son, Jerome.   Under Jerome O’Neill’s leadership the ranch was expanded to 230,000 acres and spanned three counties.   The holdings later become home to such communities as Mission Viejo and Rancho Santa Margarita.

 

The Rancho Santa Margarita landholding traces its history to the Shoshonean Native American Indian tribe known as the Acagchemen. The community is situated along the foothills of the Santa Ana Mountains, master planned as an urban village.

 

 

View of view Mercado del Lago's waterfront walking page

StoneCreek Partners acted as Real Estate Consultants to Santa Margarita Co., in its development of Mercado del Lago shopping center, for project feasibility, development leasing, and pre-opening facilities management matters.

 

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