Rapid Concept Prototyping

Providing previsualization of project massing and site organization during the feasibility stage of project concepting.

Concept Design for Mystery Trail

Concept design for mystery trail, in a forested setting, as part of location-based entertainment programming at mixed-use regional center. The densely-planted forest is the format for a small “pocket park” situated at or about a “river walk” within this destination project. All manner of technologies and audience show theatrics are part of the forested Mystery Trail. Like all parts of the project, the Forest Mystery Trail is a beautiful place, with the breeze carrying the smells of flowers and the woods, along with programmed experiential aromatics.

We envision this to be a mysterious forest of spirits, a place of curious circumstances and puzzles to be contemplated and solved – a cognitive trail for all areas. An alternative for such an area in exploration may be a “sculpture garden” featuring highly creative kinetic works of national and international sculptures.

Posted information and images regarding this assignment are limited at client’s request. This concept design for mystery trail was prepared as part of our experiential design consultant input to project master planning.

Prepared by China Fortune Land Development at Guangyang Town Center. At one time, CFLD was among the largest industrial and commercial real estate developers in China. This article reposted from prior version.

The forested Mystery Trail at Guangyang Town Center, in concepting.

01.10.2022

Mall Redevelopment for Entertainment

AEC was retained by this regional mall owner to explore the mall’s redevelopment for entertainment use, in Niagara Falls (New York). As the design consultant for the project, we considered all manner of repurposing options that could best utilize the existing physical configuration and infrastructure of the shopping center.

The starting point established by client Cocov Destinations, was to provide an all-weather “participatory sports” and recreation facility, serving league and sports club enthusiasts of all age groups. One competitive advantage for the property was the substantial grounds at or about the former shopping center and the potential for using additional nearby land also owned by the developer.

Formerly operated as the Summit Mall, the newly-dubbed Niagara International Sports & Entertainment Center (“NISE Center”) transforms a derelict 850,000-square foot shopping mall into a world-class sports facility. More than 900,000 annual visitors are estimated to participate in or view the athletic functions currently committed in the facility’s first years. This estimate includes the athletes, coaches, friend s, families and other walk in event related (coaches, administrators etc.) traffic. The attendance number is expected to increase as additional leagues and events are booked.

Confidential – At client request, the rapid-prototyping (previsualization) image for this exploration of mall redevelopment for entertainment use, includes limited details only. Shown below, a view of the defunct mall prior to commencement of revitalization effort by Cocov Destinations. Note – this is an update to a prior post.

01.11.2020

Company Pop-up Store – Ideation

Big Thunder Brewery | To support the exploration of formats for a pop-up company store, we prepared alternative formats that would require minimal capital investment and allow quick set-up when required. The intention was to create a concept for an annex operation directly connected (and licensed) as part of the adjacent microbrewery.

The initial ideation was created to also support conceptual costing of the store store.

20.07.2020

Rail Station & Yard at Water City

aec Ideation and conceptual design with 3d rapid-prototyping, for mixed-use destination resort with regional rail station and rail servicing yard. Proposed at Water City Niagara Falls project, now in design. Niagara Falls, Ontario, Canada.

Illustration work shown here is a product of aec‘s Rapid Prototyping Unit, combining feasibility results with preliminary project scaling, layout, and overall guest experiential design – created to assist Ownership group in confirming design intent and project budgets.

Posted information and images regarding this assignment is limited at client’s request.

09.06.2019

Themed Entertainment Consultants - The Horror Company product line - Halloween attractions that will operate this season.

Halloween Seasonal Attraction – Haunted Hayride

aec Ideation and conceptual design for Halloween Seasonal Attraction. Client: The Horror Company. Illustration work shown here is a product of aec‘s Rapid Prototyping Unit, combining feasibility results with preliminary project scaling, layout, and overall guest experiential design – created to assist Ownership group in confirming design intent and project budgets.

03.06.2019

Global Real Estate Consultants - Film Studios Development Consultant

Film Studio Chuncheon – South Korea

aec Daeil Mining Co., Ltd., Camnol Inc. (South Korea) | As film studios development consultants, StoneCreek Partners AEC provided rapid prototyping for a potential first phase of film studio proposed in Chuncheon, South Korea, involving the repurposing of a former U.S. military base.

Conceptual design and 3D visualizations for a planned film studio, digital creative hub, and attractions facility, in a resort community just outside of metropolitan Seoul, South Korea. The project is a re-purposing of existing facilities along with new construction, on a former military base.

01.04.2019

tactical force training facility - conceptual design

Force Options Training & Simulation Venue

aec Ideation and conceptual layout for force options training facility.

01.12.2018

Themed Entertainment Consultants - project experiential design consultants

Titanic Museum Niagara Falls

aec Initial concept exploration, rapid prototyping of facility scale and siting.

Client: Cocov Destinations (Toronto)

09.10.2018

Sports Arena Exploration

Charrette, rapid-prototyping of massing and right-scaling, along with market and financial feasibility analysis for an NBA arena as part of a mixed-use gaming resort in Las Vegas, Nevada. The work has included a role as themed entertainment consultant to this venue and the overall project, to seek overall consumer appeal for the planned destination place.

Confidential – At client request, the rapid-prototyping image shown here includes limited details only.

29.08.2018

Office and Industrial Consultants - An example of design charrette facilitation by StoneCreek Partners, here, one of the exhibits prepared for the sessions.

Business and Social Lounge – Ideation

aec Confidential Client | Ideation and experiential design for niche business and social lounge. For First Unit beta in Greater Los Angeles and multi-site roll-out thereafter, after testing.

23.08.2018

Conceptual Design for Sports Bar Restaurant

Conceptual design for sports bar restaurant with interactive media display walls and customer interactive games and contests. A focus of the experiential design was in accentuating the game day guest experience with the additional OTT streaming possibilities with today’s micro broadcasting engines and private commercial networks. The gathering potential for sports events and fan communities is relatively untapped and is the objective for this particular client group.

Our work included rapid prototyping of several alternative locations for the new sports bar restaurant, within a regional mall in the process of redevelopment. The same concept is also envisioned for roll-out to casino gaming environments as part of larger sports book operations. In the design and operation of the venue, the unique aspects of particular major sports is integrated to heighten the affinity with fans of American football, soccer, basketball, baseball, and the like, whether professional, collegiate, or at the youth participation level.

An interesting feature of the conceptual design for this sports bar restaurant is in the private event rooms each equipped large-scale media displays. The rooms are intended for youth and adult league team celebrations, college and university alumni game-viewing parties, as well as social and corporate events. A modular digital editing bay sits adjacent to the meeting rooms, to allow local live video feeds to the restaurant that are directly displayed to the media walls, or, stored, edited, and displayed once game-day participants reach the restaurant. Some of the new niche OTT streaming apps such as Twitch are also intended to play a role in these meeting areas. These same features are also intended to support local organizational team building events to be produced in partnership with a local team-building company.

Confidential – At client request, the rapid-prototyping images shown here includes limited details only.

The sports bar restaurant concept includes an arena annex in the bar area with several fully immersive games and contests, also to be carried on the large interactive media wall.

21.08.2018

Hockey Training Facility

Rapid prototyping of indoor hockey training and regional league play facility, planned for the greater Buffalo region of New York state.

Client: Cocov Destinations – Toronto. Illustration work shown here is a product of aec‘s Rapid Prototyping Unit, combining feasibility results with preliminary project scaling, layout, and overall guest experiential design – created to assist Ownership group in confirming design intent and project budgets.

20.08.2018

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