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project feasibility consultants - California coastal resorts market

Project Feasibility and Due Diligence, for Resort Hotel

As a real estate consultant, a project feasibility study and due diligence review was prepared for the proposed Monterey Plaza resort hotel, to be located in Monterey, California.

 

Our development consulting work included an analysis of market support for the project, hotel financial projections, preliminary capital budget, an entitlements and permitting assessment, and facility recommendations for the planned hotel development.  Meeting space and meeting room configuration recommendations included an overall sizing recommendation, at 18,000 to 20,000 SF of space.

 

The site for the resort hotel was situated along a rocky beach overlooking Monterey Bay, in the Cannery Row district of Monterey.  Cannery Row is the historic waterfront street which at one time was the site of a several sardine canning factories, the last of which shuttered in 1973.    Cannery Row was made famous in a 1945 novel set during the Great Depression, by author John Steinbeck.   Monterey’s Cannery Row district is also home to the famed Monterey Bay Aquarium.

 

Subsequent to preparation of the project feasibility study and due diligence, and full project design, this 290-room resort hotel was built and opened as one of the premier independent properties of the Monterey (California) region.  The hotel is located at 400 Cannery Row in Monterey, California and is now operated by Woodside Hotel Group.

Themed Entertainment Consultants

Castle Rock Theme Park

Park Funding Corp. LLC  |  Themed entertainment consultants for proposed regional theme park to be located at Castle Rock, Colorado.   The project site was situated at the midpoint between the metropolitan areas of Denver and Colorado Springs. The venue was specifically evaluated for its competitiveness with such facilities as Elitch Gardens in Denver.

 

Work included a market study, capital budgeting, and financial projections for the facility.  After extensive analysis it was determined that there was not likely to be sufficient demand to warrant the level of investment under consideration for the project. Recommendations were made for a scaled-down approach, more akin to an amusement park than a fully-realized theme park venue.

 

California coastal resorts market - Hyatt Regency Long Beach.

Feasibility Study – Hyatt Regency Long Beach

Hyatt Development Corp.  |  Feasibility study with facility recommendations, for Urban Development Action Grant application in connection with development of the Hyatt Regency Long Beach.

 

As redevelopment consultants, a market study and financial projections were prepared to accompany client’s application for Urban Development Action Grant (UDAG) funds, as part of developing this major convention hotel to be located in redevelopment project area in downtown Long Beach.

 

The 528-room Hyatt Regency Long Beach Convention Center at the time was a proposed lodging development to be located in a redevelopment project area along Shoreline Drive in the heart of downtown Long Beach.

 

Hotel Development Consultants - real estate advisory services

Development Consultants for Resort Hotel

Development consultants for resort hotel project in California, in the Buellton (Solvang) area of the Santa Ynez Valley.  Our work included a market and financial feasibility study for the project, with facility and branding recommendations.   Meeting space recommendations called for approximately 15,000 to 17,500 SF of space, later designed at built at 14,750 SF.

 

The work product was prepared to support the financing of this to-be-built resort hotel.   The largest feasibility question for the project was its potential market capture given its location just outside the major concentration of Solvang hotels.  Despite being outside the Solving central business district, hotel project was to be situated with substantial visibility and adjacency to Interstate 101, one of two major entries to the Solvang tourist district.

 

Our work here as hotel project development consultants included lodging brand “flag” alternatives for this 175 to 200 room property, for owner consideration.   The initial assessment at the time, was that the potential guest demographic and hotel operator reservations system, was best met with the Holiday Inn brand.

 

The Buellton area is situated just west of the scenic themed Danish community of Solvang, California. Both communities are located in the Santa Ynez Valley region of Santa Barbara County, a closely-controlled urban growth area.

 

Following our here as hotel development consultants for this resort hotel, the hotel was developed and opened as a 163-room Holiday Inn, and later re-flagged as a Marriott Hotel.   The property is located at 555 McMurray Road in Buellton, California.

 

Contact us for more information, we'll enjoy hearing from you.