Universal CityWalk Roll-out Program
NBCUniversal | In its expansion period, the Universal Studios CityWalk product was one of the pioneering forms of “urban entertainment center (UEC),” an early form what has become known as location-based entertainment – also known as out-of-home entertainment. Universal Studios eventually developed CityWalk’s in Hollywood, Orlando, and Osaka, and discontinued further expansion to freestanding sites worldwide.
The UEC format was eventually embraced by Sony (Metreon, Odaiba) and Disney (Orlando, Anaheim), on the drawings boards of other film studios, and real estate developers in select location in the U.S. and elsewhere.
