Strategic Marketing

We act as strategic marketing consultants for real estate projects, hotels and resorts, and location-based entertainment facilities.  Even the most interesting and intriguing out-of-home leisure-time offerings can fail if the strategic marketing aspects do not optimize consumer trial, recognition, and experiential resonance.   Whether or not we are formally engaged as marketing advisors, a strategic marketing sensibility is integral to most of our work.

Strategic marketing begins with exploration of sustaining competitive advantages of an offering and then knitting such advantages with consumer expectations and fantasies.   Realizing the right strategic marketing construct in each customer touch-point, becomes the detail work.

We blend “no bounds” creativity in ideation and product concepting for to-be-built and to-be-re-positioned projects and products with an approach that Peter Drucker called, “an approach that seeks the sustainable competitive advantage.”  We often act as strategic marketing consultants in seeking “pragmatic creativity,” recognizing that cutting-edge product ideas must be implementable within financial objectives and investor expectations.

There are some terrific tools for creating a working collaboration among project team members.

Customer (Guest) Touch-Points

A simple way to look at marketing is through all the ways that third-parties interact with an organization and each products. These touch-points with third-parties include fellow members of the organization, customers, investors, the press, licensing agencies, investors, and the like.  All aspects of any organization communicate in some way, including through individuals’ personal and professional conduct.    All carry a message, whether purposeful to an organization’s desired impression, or not.

Some examples of our Strategic Marketing Consultants’ Experience

Related Matters

Additional Experience as Strategic Marketing Consultants

Strategic Marketing Consultants