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Family Entertainment Center

Strategic Marketing Audit – Family Entertainment Center

Ashkenazy Acquisition Corporation   |   Strategic marketing and promotions audit of Xscape family entertainment center at Lafayette Square Mall (Indianapolis).    The work was an effort to salvage a difficult run for the venue.  Xscape (owned by Zoom Entertainment LLC) opened in 2008.  After a troubled operating history, a guest injury, and issues with its permits, Xcape was closed.    America’s Incredible Pizza took over the space in 2010.

 

Lafayette Square Mall was a failing mall, having lost significant tenancies and market following the opening of Circle Centre Mall (1995).  Ashkenazy Acquisition Corporation purchased the mall from Simon Property Group in late 2007, with the intent of repurposing its business.   Both Sears and Macy’s would exit their tenancies at the shopping center in early 2009.

 

 

family entertainment center

 

 

Themed Entertainment Consultants

Kid’s Car Driving Experience

As part of an overall retail-entertainment destination, Adventure Entertainment has been exploring how simple amusements can be integrated with the retail environment.  Essentially taking cues from Tivoli Gardens (Copenhagen) but integrating more intensely with a retail experience.

 

In this instance, a kid’s car driving experience is in exploration for younger children and their parents.  The youngest of children can be driven by a parent or older sibling.   For this particular activity, the more direct precedent inspiration of the famed Disneyland Autopia ride.   A guide rail placed along the center of the driving path keeps the kid-sized vehicles moving in the proper direction.

 

Also in the design, a kid’s “big wheel” tricycle park.

 

Confidential – At client request, the rapid-protoyping image shown here includes limited details only.  Illustration work shown here is a product of aec‘s Rapid Prototyping Unit, combining feasibility results with preliminary project scaling, layout, and overall guest experiential design – created to assist Ownership group in confirming design intent and project budgets.

 

 

 

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