Retail-Entertainment Consultants Archives

Mall Redevelopment for Entertainment

01.11.2020 Adventure Parks & Extreme Venues, Experiential Design, Family Entertainment Center Consultants, Location-Based Entertainment Consultants, Malls and Shopping Center Consultants, Mixed-Use Development Consultants, Project Consultants for North America, Rapid Prototyping, Redevelopment Project Consultants, Retail-Entertainment Consultants

AEC was retained by this regional mall owner to explore the mall’s redevelopment for entertainment use, in Niagara Falls (New York). As the design consultant for the project, we considered all manner of repurposing options that could best utilize the existing physical configuration and infrastructure of the shopping center.

The starting point established by client Cocov Destinations, was to provide an all-weather “participatory sports” and recreation facility, serving league and sports club enthusiasts of all age groups. One competitive advantage for the property was the substantial grounds at or about the former shopping center and the potential for using additional nearby land also owned by the developer.

Formerly operated as the Summit Mall, the newly-dubbed Niagara International Sports & Entertainment Center (“NISE Center”) transforms a derelict 850,000-square foot shopping mall into a world-class sports facility. More than 900,000 annual visitors are estimated to participate in or view the athletic functions currently committed in the facility’s first years. This estimate includes the athletes, coaches, friend s, families and other walk in event related (coaches, administrators etc.) traffic. The attendance number is expected to increase as additional leagues and events are booked.

Confidential – At client request, the rapid-prototyping (previsualization) image for this exploration of mall redevelopment for entertainment use, includes limited details only. Shown below, a view of the defunct mall prior to commencement of revitalization effort by Cocov Destinations. Note – this is an update to a prior post.

Defunct regional shopping mall, slated for redevelopment.

Location-based entertainment consultants' experience at The Zone.

The Zone at Glendale Galleria

19.08.2019 Placemaking Consultants and Designers, Retail-Entertainment Consultants

Donahue Schriber | A zone dedicated to Gen-Y shoppers was created for an under-performing 2nd level area of Glendale Galleria. The Galleria is a major regional shopping center serving the greater Los Angeles area.

Guest experience programming was created for this 18,000 sq.ft. area, including tenanting recommendations, multi media displays, a private commercial network, vending installations, and other elements. Work also included preparation of the initial programming grid for Z tv private network, implementation of a sponsorship plan, and installation of the show system.

Programming objectives for The Zone, included: 1) create a retail-entertainment district and social destination for Gen-Y consumers; 2) mesh merchandising and operation with Gen-Y sensibilities; 3) offer unique retail concepts targeted to Gen-Y shoppers; 4) program for ever-changing calendar of activities; 5) hard wire The Zone to media and the Internet; 6) ensure that The Zone is comfortable and enticing, with gathering spots the encourage extended length of stay.

Client: Donahue Schriber, now General Growth Properties. Work completed in collaboration with Walker Group CNI.

China - Hong Kong project consultants - mixed-use development consultants

Design Consultants for Mixed-Use Re-Design

10.12.2018 Design Charrette Facilitation, Experiential Design, Mixed-Use Development Consultants, Project Consultants for China, Retail-Entertainment Consultants

Zhejiang Nongdu Agricultural Products Co., Ltd. | Acted as project experiential design consultants for a planned mixed-use facility located at the southwest quadrant of Desheng Expressway and Quishi Expressway in Hangzhou (“Project”), a development by Zhejiang Nongdu Agricultural Products Co., Ltd. (“Owner”). Hangzhou is in Zhejiang Province.

Provided owner with an approach to redesigning the project based upon guest experiential scripting and likely feasibility parameters, including optimal placement of demand-driver (footfall) anchors in the vertical environment.

One Marine Drive – Accra Waterfront

22.08.2018 Retail-Entertainment Consultants

aec Conceptual exploration for coastal pier district adjacent Accra’s government center and central business district, prepared for investor group evaluating the project’s potential. Much of the effort involved acting as a retail-entertainment consultant to determine how to activate a critical mass of retailers, attractions, and entertainment for this destination place.

Illustration work shown here is a product of aec‘s Rapid Prototyping Unit, combining feasibility results with preliminary project scaling, layout, and overall guest experiential design – created to assist Ownership group in confirming design intent and project budgets.

Confidential – At client request, the rapid-protoyping image shown here includes limited details only.

location based entertainment consultants -

Conceptual Design – Cabazon Retail-Entertainment District

21.08.2018 Casino Gaming Resorts, Retail-Entertainment Consultants

Morongo Band of Mission Indians | Feasibility evaluating and initial project concepting for retail-entertainment district proposed adjacent to Casino Morongo.