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Most U.S. Halloween Attractions Will Operate this season.

Most U.S. Halloween Attractions Will Operate, Among Top 100

13.09.2020 Consumer Products Fresh Monitor, News about location-based entertainment

AEC’s Consumer Products Monitor

 

Most U.S. Halloween attractions will operate this season, according to a survey of the top 100 highly-ranked Halloween attractions in the U.S.  In fact, many have already commenced operations for the season, albeit with careful safety and distancing protocols given the COVID-19 pandemic.

 

The survey of attractions noted when each of these top annual offerings were established, which for many may be a surprise.  Most of the popular Halloween attractions in each region were established many years ago, indicating their substantial role in what is an $8.8 billion industry (2019).  CNN reported in 2019 that 172 million celebrated the Halloween season.   Given the contribution of this popular consumer out-of-home activity, it is not surprising that most of these U.S. Halloween attractions will operate this season.

 

The national survey was completed by The Horror Company for AEC’s Consumer Products Monitor.  Attractions were identified based upon the research team’s personal experience at various attractions, along with ratings from popular Halloween, horror, and haunt websites which review such seasonal attractions.

Surveyed Halloween Attractions - 2020 Season
Themed Entertainment Consultants - The Horror Company product line - Halloween attractions that will operate this season.
A haunted hayride themed attraction in early ideation; a product of AEC's The Horror Company.

Mirror the at-Home Fitness Company to be Acquired by Lululemon

09.09.2020 Consumer Products Fresh Monitor, News about malls and shopping centers

AEC’s Consumer Products Monitor

 

Lululemon’s $500 million acquisition of Mirror is a fascinating moment in the Convergence Era.   With the deal, Lululemon evolves its brand further into consumer lifestyle and with a decided new technology edge.    Mirror offers live classes weekly through its wall-mounted mirror device in addition to on-demand workouts and one-on-one personal training sessions.  The company is a competitor to Peloton.

 

The Mirror acquisition come as the retailer achieved surprising Q2 2020 sales results, actually achieving increased quarterly revenue during the Pandemic as compared to Q2 2019.   Lululemon’s Q2 results were propelled by its online sales being up 157% year-over-year.  The retailer’s sales at company-operated stores actually dropped 51% from the same quarter last year.

 

CNBC reported on Lululemon’s acquisition of Mirror on June 29:  Lululemon to acquire at-home fitness company Mirror for $500 million.

A Code for Age-Appropriate Design of Digital Experiences, is now in Effect in the UK

02.09.2020 Consumer Products Fresh Monitor

AEC’s Consumer Products Monitor

 

At a time when consumer privacy concerns are increasing around the world, the UK has emerged with a new code for children’s digital experiences.   The ICO (the UK’s Information Commissioner’s Office) has created the Age Appropriate Design Code, which comes into force from today, with a 12 month transition period.   The Age Appropriate Design Code is intended to protect children, and is aimed at designers and developers of online services and products.  The code is a set of 15 standards that these designers should follow so as to comply with the data protection law, and includes things like making sure the privacy settings are set to ‘high’ by default.

 

According to the ICO website, ” … Data sits at the heart of the digital services children use every day. From the moment a young person opens an app, plays a game or loads a website, data begins to be gathered. Who’s using the service? How are they using it? How frequently? Where from? On what device?   For all the benefits the digital economy can offer children, we are not currently creating a safe space for them to learn, explore and play.   This statutory code of practice looks to change that, not by seeking to protect children from the digital world, but by protecting them within it.”

 

The ICO office provides details about the new code on its website at:  Age appropriate design: a code of practice for online services

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