Location-Based Entertainment Consultants Archives

Feature Film Promotion – LBE Activation

aec Confidential Client | Initial conceptual design for immersive exhibit about the Apollo space program, intended for travel to museums, science centers, and major shopping malls. Illustration work shown here is a product of aec‘s Rapid Prototyping Unit, combining feasibility results with preliminary project scaling, layout, and overall guest experiential design – created to assist Ownership group in confirming design intent and project budgets.

Posted information and images regarding this assignment is limited at client’s request.

Immersive environment designers - project experiential design consultants

Conceptual Design for Travelling Exhibit

01.05.2019 Experiential Design, Location-Based Entertainment Consultants, Traveling Exhibits and Pop-Up Stores

aec Performance Exhibits, LLC | Conceptual design for travelling exhibit, about American football. The “big idea” for this exhibit focuses on the sport’s role in American culture and history, its traditions, youth participation, and the sports technology involved in making the sport safer for players.

The design includes 10 freestanding immersive modules gathered around a central gathering area. An augmented reality overlay was integrated with the experiential design, to allow exhibit guests to customize their exhibit experience. A popular licensed intellectual property (brand) was identified as a promotional tactic, and several national youth sports sanctioning organizations signed on as strategic partners. The freestanding modules were intended for flexible arrangement, all or in part, allowing for different kinds of display environments.

The exhibit is intended for roll-out among U.S. museums and science centers. The conceptual design for travelling exhibit is a first such product among a portfolio of planned travelling and pop-up exhibits for museums.

Illustration work shown here is a product of aec‘s Rapid Prototyping unit, combining feasibility results with preliminary project scaling, layout, and overall guest experiential design – created to assist Ownership group in confirming design intent and project budgets.

Graphic for ideation session to support experiential design for travelling museum exhibit.

Water City Niagara Falls, a Cocov Destinations Niagara property

Water City Resort Niagara Falls (Ontario) – Conceptual Design

01.05.2019 Adventure Parks & Extreme Venues, Location-Based Entertainment Consultants

aec Cocov Destinations (Toronto) | Location based entertainment consultants for massing and vertical structure organization for year-round ski structure with interior sports and recreation venues, major hotel and fractional residence towers, in planning. An indoor water park and play area is a major component of the project.

Water City Niagara Falls consists of 51 acres situated in the heart of downtown Niagara Falls (Ontario) and proximate to the Niagara River. The land is relative flat and suitable for development without significant mitigation required. The scale of the Project site is somewhat unique given the urbanized nature of much of the city of Niagara Falls. The site is a former Canadian National Railway (“CNR”) property. Canadian National Railroad’s operation at the Subject Property and the bridge, dates to predecessor rail companies beginning with a grant of charter in 1834 (to London & Gore Railroad). That rail charter became the first railway across southern Ontario.

The Property was acquired by Cocov Development Co. in 2015, through two special purpose legal entities formed for this purpose.

At client request, the images shown here include limited details only. a product of aec‘s Rapid Prototyping Unit, combining feasibility results with preliminary project scaling, layout, and overall guest experiential design – created to assist Ownership group in confirming design intent and project budgets.

Facilities Management – Sport Center Las Vegas

01.09.2018 Family Entertainment Center Consultants, Location-Based Entertainment Consultants, Owner Representation Consultants, Strategic Marketing Consultants

Urban Land of Nevada | Owner representative consultant, facilities manager, and event producer for Sport Center Las Vegas, including daily operation of family entertainment center activities associated with the facility.

Events included all manner of spectator sports, concerts, major private team-building events, and corporate incentive meetings. Restaurant offerings and catering coordinated with on-site food provider, Delaware North.

Feasibility Study for Partial Golf Repurposing

19.08.2018 Family Entertainment Center Consultants, Golf course redevelopment and adaptive re-use, Location-Based Entertainment Consultants, Project Feasibility Consultants

Feasibility study for partial golf repurposing for a part of an existing public daily fee golf course, located in an exurban area of greater Los Angeles.

Initial schematic design and project feasibility analysis of proposed “family entertainment center (FEC)” to serve an upscale community of the Conejo Valley area of greater Los Angeles. Work included facilities recommendations, guest events and activities, and strategic marketing considerations.

The project was an opportunity to repurpose an underutilized portion of an existing golf course, and achieve partial highest-and-best-use. In this feasibility study for partial golf repurposing, the golf practice range would be relocated. This relocation would create an excellent commercial pad for the intended re-use, with direct freeway visibility. The required re-routing of existing golf irrigation lines, storm drainage, and outdoor lighting was minimized as a part of the feasibility evaluation. The design for the relocated golf practice range included additional putting and chipping areas for golfers using the practice facility as a standalone out-of-home activity.

Most project information and specific location are intentionally obscured, at client request. This work on behalf of the golf course owner is an example of a recent golf industry trend, of golf assets being evaluated for potential renovation and/or redevelopment to achieve highest-and-best-use of the underlying property.

Illustration work shown here is a product of aec’s Rapid Prototyping Unit, combining feasibility results with preliminary project scaling, layout, and overall guest experiential design – created to assist Ownership group in confirming design intent and project budgets.